Top Tips for Lawyers using Social Media

Working in the legal field, it’s very easy to get caught up using legal terminology.
One of the most important strategies for engaging people when using social media is to remain… social.
Use friendly, down-to-earth natural language and avoid legal jargon. Remember that people love stories… most of us were brought up on ‘Once upon a time’ and, although your prospective clients may not be able to see their happy ever after right now, you can still engage with them and make them smile on Facebook. After all, that’s possibly the ‘place’ they go to escape stress and chat with their friends – so make sure anything you post there is positive, useful and uplifting.

Post regularly with attractive photos and graphics, and encourage others to like, share and comment on your posts. Link to your website so that your target clients can see which services you offer that can benefit them. Then, when they’re ready to speak to a lawyer, your Facebook posts will remind them that you’re approachable, understanding and on their level.
If you’d like to know more about Facebook for lawyers, feel free to find me on 24th May at the Chesterfield Hotel.
Looking forward to meeting you!
Renée